today in class we switched gears from distribution to market info management
(mim). MIM is buisness dicipline which is focused on the practical applications of marketing techniques and the management of a company's marketing resources and activities, such as focus groups.
Focus groups are basically a group of guinea pigs who are given a few products to test and then choose the one they like best so that the company knows.
In class we did our own focus group activity where the class had 3 different sodas to choose from. We tried some of each one and then decided which we liked best. It turned out that our class chose the store brand soda instead of the name brand.
I've found this video for y'all that shows a real focus group at work
http://www.youtube.com/watch?v=m4qJbW9CDOY&feature=related
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