project video

here's what our project ended up looking like

band

sorry guys its been a while but things have been hectic with UIL and stuff. At least it was all worth it b/c we got a 1 at UIL. go mighty tiger band. 11111111111111111111111111111. Can I get a WHOOOOOOOOOOOOOOO RRRRRRRRRRAAAAAAAAAAAAAAAAAAAAAAAHHHHHHHHH!!!!!!!!

marketing explanation

This nine weeks in marketing we learned a very basic overview of what marketing is. We learned about the marketing mix, also known as the four P's of marketing, we also learned about the seven key functions of marketing, and the STP process. I will start with the first thing we learned, the four P's of the marketing mix. The first P stands for product, which is merely whatever your product is that you're trying to sell. The second P stands for place which is simply the place where people can buy your product, such as a store or the Internet. The third P is price which is just how much your product costs at said stores. The final P stands for promotion which is advertising or somehow getting your product out into the public's eyes so they will buy the product. Next we learned about the seven key functions of marketing. The first key function is Marketing Information Management or MIM. This is nothing more than doing research over which product will sell best. The next function is selling, which is exactly what it sounds like, selling your product. Then we have distribution which is making sure your product gets to the stores where it needs to be. Then there's financing where you figure out how you will get the money needed for your product to be successful. Pricing is next, and that's where you establish a reasonable price for your product. Then we have promotion which is where you make some type of advertisement for the product. There's also Product Service Management which is just making sure the product will sell. Finally the last thing we learned this semester is the STP process which stands for segment, target, and position. The first part, segment, is all about breaking down the general market into smaller more specific sections ( usually done by age). Then you can target the market by figuring out which segment best fits your product by creating ads that appeal to that age group or however you broke down the market. The third and final part is positioning your market. This is just gearing your product to be ready to fit perfectly into the targeted market that you chose. I hope that the info I have given you has given you a deeper insight into the world of marketing.

starbury

Today in marketing we watched a video about shoes. Specifically the differences between jordans and starburys. The two shoes though different in price they were essentially the same in composition. Mrs. Marbury had to make a decision between what her kids wanted and what her kids wanted. Her kids wanted the high dollar Jordans but they needed food more. i personally buy "fashion" based on mostly price, but somewhat on looks. I see no reason to buy $250 Jordans when you can get a similar shoe, like the Starbury, for $15.

band

sorry its been awhile since ive been able to tell yall about band. our first contest is on saturday and hopefully we will do well. we put some body mvmts on the field so that we will be constantly moving to match the title of the show, perpetual motion. wish us luck and talk to yall soon.

selling

http://www.hulu.com/superbowl/55642/super-bowl-xliii-ads-bridgestone-hot-item
http://www.hulu.com/watch/8119/super-bowl-xlii-ads-bud-light-clydesdale-training
The above are 2 of my favorite commercials ever and i think they are well put together so enjoy.

marketing info management

today in class we switched gears from distribution to market info management
(mim). MIM is buisness dicipline which is focused on the practical applications of marketing techniques and the management of a company's marketing resources and activities, such as focus groups.
Focus groups are basically a group of guinea pigs who are given a few products to test and then choose the one they like best so that the company knows.
In class we did our own focus group activity where the class had 3 different sodas to choose from. We tried some of each one and then decided which we liked best. It turned out that our class chose the store brand soda instead of the name brand.
I've found this video for y'all that shows a real focus group at work
http://www.youtube.com/watch?v=m4qJbW9CDOY&feature=related